This week in The Wise Network, we're continuing our Hot Asset Summer series with two women who have built investments in alternative asset classes: laundromats and car washes.

A couple of years ago, I noticed something interesting. At least once a month, a woman would come up to me and say, "I want to invest in laundromats."

Every time I heard it, I had the same reaction.

Why?

Have you ever been to a laundromat? What is it about that business that seems so appealing?

At the time, I simply didn't understand the attraction.

Then I had a moment that made me stop and think.

I was speaking at a conference about self-storage when a woman asked me, "Why do you invest in self-storage? Have you ever even been to one?"

I laughed and said, "Yes. I had a storage unit for about 15 years."

In fact, it housed seven to nine Christmas trees along with countless bins of holiday decorations. I understood self-storage because I had been a self-storage customer. I knew the value it provided because I had experienced it firsthand.

Maybe that's why I struggled to understand laundromats. I had never really needed one.

Then, two years ago, we had all the flooring replaced in our home. The demolition process covered our curtains in dust and debris. Suddenly, my oversized washing machine at home wasn't going to solve the problem.

Off to the laundromat I went.

As I sat there waiting for load after load to finish, I watched people come and go all morning. Families. College students. Contractors. Small business owners. The machines rarely sat empty.

It was bustling.

It was busy.

And it was fascinating.

For the first time, I understood.

I could see the demand. I could see the consistency. I could see why investors found the asset class attractive.

That experience reminded me of something important: sometimes we dismiss an investment opportunity simply because we don't understand it yet.

The goal isn't to invest in everything.

The goal is to learn enough to evaluate opportunities with confidence.

That's exactly why we created the Hot Asset Summer series.

Throughout the summer, we're taking a closer look at different asset classes and investment opportunities. We want women to ask the questions they've always wanted to ask, hear real stories from investors who have actually done it, and gain a better understanding of how these businesses work.

This week, we're excited to welcome two incredible women to our Wise Wednesday lineup:

Mandy McAllister, who owns and operates car washes, and

Lexi Teifke, who has invested in and owned laundromats.

They'll share their experiences, lessons learned, challenges, opportunities, and what attracted them to these businesses in the first place.

You may discover your next investment opportunity.

Or you may simply gain a deeper appreciation for an asset class you never considered before.

Either way, that's a win.

Because wise investing starts with understanding.

If you've been thinking about joining The Wise Network, this is the perfect time.

Hot Asset Summer is all about exploring opportunities, learning from women who are actively investing, and gaining the confidence to make wise decisions about your financial future. As a member, you'll have access to educational webinars, networking opportunities, real-world investor experiences, and a community of women who are building wealth together.

For a limited time, we're offering 50% off an annual Wise Network membership with code HotAssets.

If you've been waiting for a sign to get started, this may be it.

Join us this Wednesday as we continue our Hot Asset Summer and explore two businesses that keep America moving, one load of laundry and one car wash at a time.

See you there.

Dedee Boring
The Wise Network